On April 21, 2015 Google rolled out a new algorithm that significantly impacts web sites that are deemed "not mobile friendly." The new algorithm prioritizes websites that are mobile friendly for all searches done on an Apple or Android device.
The update is expected to cause a major ranking shake-up. Slate Magazine has even nicknamed it "Mobile-geddon" because of how "apocalyptic" it could be for millions of websites. In this related article the CEO of the website building company Duda told Business Insider, "I think the people who are at risk are those who don’t know about it. Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web."
This means, your current Parish website just became practically invisible. Unless it is already mobile friendly, no one will find it. With one stroke of its wide brush, Google just made your Parish website obsolete.
Don't believe us? Enter your Parish website into the box below. And find out for yourself.
If your Parish is one of our current client-Parishes, then there is nothing to worry about. Enter your current website URL into the Google tool above and you will be very be delighted to see the "Excellent" grades Google will give you. It's all part of our commitment to keep your Parish website on the cutting edge of technology all the time.
If You Fail The Google Test
However, if the Google test just told you that your website is not mobile-friendly, then your job is cut out for you. And we can help you convert your Parish website into a responsive and mobile-friendly website. Find out more information at http://mobile.parishworld.net. Or call us direct at (818) 446-6793 for a free online demo.
Congratulations, You're Mobile Friendly... But...
And if the Google test congratulates you and tells you your website is mobile-friendly, don't celebrate just yet. Chances are you're not out of the woods either. Simply because your Parish website can display properly on a mobile device doesn't mean that your viewers will be flocking to your Parish website any time soon. Without a steady stream of dynamic and interesting content, your parishioners still won't visit your website regularly. Yes, they can view your pages on a mobile device. But the chances are nil to none that they would come visiting again any day soon.
But that's a topic for another story. Click here.
It's a Mobile World
Yes, it is. More people surf the internet using mobile devices than desktop computers. It is a dramatic shift in human behavior. Mobile now accounts for 60% of all media time spent online. And 75% of the US demographic now own an iPhone or Android device. This is the reason Google is pushing for these changes. We've included a very important article that explains this more. Read it here.
Youe Need A Mobile App -- More Than Just A Website
To maximize your reach into the mobile devices of your congregation, a mobile-friendly website is simply not enough anymore. You need a Mobile App. And there's a BIG difference. This related article explains the difference. A website waits for your congregation to come and view it. It is Passive Waiting -- you patiently hoping they come. Our ParishWorld Mobile App puts you in control -- Pro-Active Outreach -- because you can directly reach them whenever you want. We put you in charge of the message, the when and the how often.
ParishWorld allows you to do this through PUSH NOTIFICATION -- the most powerful communication tool ever made available to Parishes. From Passive Waiting to Pro-active Outreach. That's the difference.
Call For Your Free Demo
So, first things first. How can your website become Mobile-friendly? Email us at firstname.lastname@example.org or call us at (818) 446-6793 for a free online demo. And allow us to show you how your Parish website can become your mobile-friendly Parish online center for Prayer Study, Giving & Evangelization.
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